"I have hired Ginkgo (and Helen) on numerous projects with numerous brands – from collateral copy, web content, and social and blog content – Helen learns the brand’s tone and voice and quickly produces compelling content. Compassionate, funny, and a joy to work with – I highly recommend Helen and Ginkgo."

"With Helen's/Ginkgo's content expertise, we were able to deliver beyond expectations at Corewell (formerly Beaumont) Health. Ginkgo's first SEO project increased organic traffic by 75 percent and PPC by 15% within the first six months -- with the same budget."

"Helen (Ginkgo) can always be counted on to provide the highest quality strategic analysis as part of impeccably produced deliverables. I admire Helen’s ability to quickly and insightfully look past surface-level problems to identify critical underlying pain points and then formulate thoughtful and artful solutions. Her work on a key client’s extensive, very visible, and highly complex transformation project required her to manage and integrate a vast amount of institutional and project-specific nuance in service of a constantly evolving, cross functional solution. The scale and scope of that work is impressive, to say the least, and Helen made it look easy."

"Our business is technical in nature, and our proposals must impress senior management while passing muster on IT and regulatory compliance levels as well. We have found Ginkgo to be an invaluable resource. They have an uncanny ability to “get up to speed” on short notice and to contribute meaningful content that gets results."

"Helen, was an absolute pleasure to work with. She is an extremely personable individual with the ability to communicate well at all levels. She did an excellent job facilitating high level meetings (including groups with some rather strong-willed members). She is excellent at interpreting difficult medical literature and creating content that is interesting and fun to read. Her work ethic is excellent, and she manages to hit every deadline. Helen would be an asset to any organization. We truly miss working with her."

"Over the past 2 years, I had the pleasure of collaborating with Helen on a major transformation project. Helen showed an impressive attention to detail throughout the process, which resulted in the deliverables being of the highest quality. This attention to detail was also evident in her ability to ask the right questions, anticipate risks and think creatively to design a great vision for the product. Helen was a valuable asset to the team and her input was instrumental in the success of the project."

"Helen is an awesome collaborator — intuitive, active listener, introspective, analytical, curious, and above all empathetic. All these qualities make her a valuable asset to any team that works with scientific content especially across life sciences. Her work ethics are strong. She’s always available and ready to get going on projects – and unfailingly providing solutions around copy, content, and strategy. She’s the go-to expert on modular content, copy and strategy – and someone who deeply understands the Pharma ecosystem. She’s easy to work with, an asset to any team, and I look forward to working with her again."

"At DeVry University Online in the mid 2000s, we collaborated [with Helen] on a root cause analysis and outside-the-box redesign of a high-volume Psychology 101 course that had a history of poor learner satisfaction. Helen’s insight helped determine an action plan that not only resulted in improved learning outcomes and course ratings but also included licensed content replacement for a savings of over $35k in annual licensing fees."

"Helen served as category expert on a research study that was to develop content for ovarian cancer awareness. She was responsive to both our internal and external clients, worked well with our research supplier while developing the actual survey tool, and was able to utilize the findings in the development of the content of this microsite. Helen is a real web content pro, and any organization would do well to have her on their web team."